When translation is not enough, transcreation and SEO-optimized translation services might be the solution.
"Transcreation is a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context."
SDL, one of the giants in the translation industry and owner of my favourite localization tools, clearly explains what trascreation means and how it differs from translation and localization in this VIDEO: "Transcreation overview" by SDL.
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