"Memorias de Idhún": History of a Bestseller
Did you know that writers of children and young adult literature are like a rockstar? I discovered so back in 2006, when as part of the Marketing team of SM I helped to promote Laura Gallego's bestseller "Memorias de Idhún" through a book signing event which resulted in a crowd of fans and followers!
Paralellaly at that time SM launched the first booktrailer created in Spain! How could I have not become enthusiastic about publishing marketing when invited to become part of such a great initiative!